Blue Cross Blue Shield of IL’s MSP Data Collection Opened on May 29
Beginning May 29, 2019, BCBS will begin collecting this data from renewing groups via Blue Access for Employers and the deadline to submit this information is Sept. 30, 2019.
New groups complete this information in their submission paperwork.
Starting May 29th, employers can log into Blue Access for Employers and enter the required information.
Producers who have access to the group’s BAE account, may complete the MSP information on behalf of their group. Agents can log into their BAP, click on the BAE icon at the top, and see all of their groups. Click on the group name to open their BAE site.
BCBS will be emailing groups with notification that this requirement is now open to be completed on their Blue Access for Employers website. If the group doesn’t have a valid email on file, BCBS will be sending a post card/letter or making a phone call to the group.
A Great Opportunity for Agents to Continue Marketing!
Marketing is the business process of creating relationships with and satisfying customers. Therefore, marketing does not stop after a sale, so it is very important to keep in communication with your groups throughout the year, even if it is an email or phone call.
The BCBS MSP Data Collection requirement is a great reason to communicate to your groups and put your name in front of them. All groups 1-150 fully insured and ASO are required to update their Medicare Secondary Payer information per the Centers for Medicare & Medicaid Services each year.
Since this is mandatory for the group to complete, use this as an opportunity to contact the group to make sure they have done this. At the same time, do some marketing, either email, phone or in person.
- How is everything going?
- Do you know anyone who might be interested in forming a group?
- Have you had your commercial policies reviewed recently?
- Have you had your home and auto policies reviewed recently?
- Would you be interested in any ancillary products?
- Suggest a discussion on compliance for groups.
- Promote any other product or service you offer.
If you happen to have an email list for all your group accounts, just create an email template to send out to everyone.
If you only have a few groups, give them a call or schedule a meeting to discuss this requirement. With an in office visit, you can even show them how to do it and then market something else.
You worked hard to place this business, so we want to keep it as long as possible. Staying in communication with your group throughout the year, reinforces your relationship and providing this information to your group can set you apart from other agents.
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